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The “Q” Stands for Quality!

We’re proud of our history, commitment to the environment, and legacy of softness and quality. Our products are sourced from sustainable forests, tested carefully, and biodegradable. Learn more about the history of Q-tips® cotton swabs below!

A Q-tips® Cotton Swabs History
1923
Upon observing his wife applying wads of cotton to toothpicks, Leo Gerstenzang, the original founder of the Q-tips® Company, conceived the idea of manufacturing a ready-to-use cotton swab. He founded the Leo Gerstenzang Infant Novelty Co., a firm which marketed baby care accessories.
1926
The product was originally called Baby Gays, and in 1926, the labels were changed to read Q-tips® Baby Gays. Later, the name Baby Gays was discarded and Q-tips® became the identifying mark for cotton swabs. The "Q" in Q-tips® stands for quality and the word "tips" describes the cotton swab at the end of the stick.
1948
Due to increased consumer demand, Q-tips®, Inc., moved its manufacturing facility from New York City to a new facility in Long Island City, New York.
1950
Q-tips® cotton swabs were recognized by Hollywood glamour and partnered with America's top Hollywood makeup artist, Ern Westmore, to create the "Lesson in Loveliness with Q-tips®" booklet.
1958
Q-tips® cotton swabs purchased Paper Sticks Ltd. of England, a manufacturer of paper sticks for the confectionery trades. Its machinery was subsequently brought to the United States and adapted to the manufacture of, and eventual introduction of Q-tips® "Paper Applicator" cotton swabs. This made Q-tips® cotton swabs available in both wooden and paper sticks.
1962
The demand for Q-tips® cotton swabs products continued to grow and in 1962, the Q-tips® Company was acquired by Chesebrough-Ponds. The production facility in Long Island City, New York, was relocated to Jefferson City, Missouri. This plant continued to produce all Q-tips® cotton swab requirements for the domestic market until 1974.
1974
Chesebrough-Pond's moved a portion of Q-tips® cotton swabs production to Las Piedras, Puerto Rico.
1980's
This period provided numerous growth opportunities and saw the transition to “100% cotton” for all Q-tips® cotton swabs.
1987
Unilever, the company founded in 1885 in England as Lever Brothers by grocer William Hesketh Lever and his brother James, acquired Chesebrough-Pond's including Q-tips® cotton swabs.
1995
Q-tips® cotton swabs Vanity Pack was introduced.
1998
Q-tips® Antimicrobial cotton swabs were launched.
2003
Q-tips® cotton swabs remain the market leader and continually searches for new and improved opportunities to serve consumers.
2007
Introduced the repackaged 30-count Purse Pack. Q-tips® cotton swabs also started sourcing paper from sustainable forests.
2008
Q-tips® cotton swabs switched to a plastic (PET) that is more environmentally friendly.
2009
Introduced the repackaged Q-tips® cotton swabs Vanity Pack. Q-tips® cotton swabs remain the market leader in the cotton swab category.
2010
Introduced the Q-tips® cotton swabs Baby Pack.
2011
Introduced Q-tips® Precision Tips™ cotton swabs. Final results were confirmed in November 2011 that Q-tips® cotton swabs are biodegradable.
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© 2025 TIGI Linea Corp (d/b/a Elida Beauty). All rights reserved.

This website is directed only to U.S. consumers for products and services of Elida Beauty United States. This website is not directed to consumers outside of the U.S.

Q-TIPS® is a registered trademark of Elida Beauty and is NOT a name for just any cotton swabs. The Q-TIPS® trademark can only be used to refer to the specific cotton swab products manufactured and sold by Elida Beauty and should not be used to refer to cotton swab products of other companies or to cotton swabs generally. Appropriate generic terminology for cotton swabs includes the terms "cotton", "stick(s)" and "swab(s)". Misuse of the Q-TIPS® trademark constitutes an infringement of Elida Beauty's exclusive rights in the mark.

*From the end of the stick to the top of the swab. This claim applies to Q-TIPS®cotton swabs only.